General Nutrition Centers

Brand Design, Logo Design, Print Design, Digital Design, Promotional Design

Context

A leading global specialty retailer of health and wellness products GNC carries almost every type of fitness and nutrition supplement on the market. There are over 6,000 stores in the United States as well as stores in 49 other countries.

Objective

The Global HEALTH and WELLNESS brand needs a redesign at this pivotal  time in it’s evolution. Through the new brand design I want to demonstrate GNC’s commitment to motivating and supporting the DESIRE TO LIVE WELL and transform it into a contemporary offering thereby positioning it to THRIVE in a category that is experiencing explosive growth.