
Fannie May Chocolates
Brand Identity, Logo Design, Packaging Design, Signage and Graphics, Digital Design
Context
Fannie May is a brand of chocolates owned by Ferrero SpA. They manufacture a broad variety of products. Their chocolates are made with with only the finest ingredients from around the world and handcrafted with exceptional artistry, unwavering attention and care to deliver a chocolate experience that is second to none.
Design Objective
Create a timeless and iconic brand and a set of high-end packaging that reflect the brand’s inherent values – innovation, refinement, generosity and luxury. My goal is to create playful yet elegant identity system that embodies my vision of the brand – a new perspective on Legendary Delights.
Moodboard and Visual Identity








