Fannie May Chocolates

Brand Identity, Logo Design, Packaging Design, Signage and Graphics, Digital Design

 

Context

Fannie May is a brand of chocolates owned by Ferrero SpA. They manufacture a broad variety of products. Their chocolates are made with with only the finest ingredients from around the world and handcrafted with exceptional artistry, unwavering attention and care to deliver a chocolate experience that is second to none.

Design Objective

Create a timeless and iconic brand and a set of high-end packaging that reflect the brand’s inherent values – innovation, refinement, generosity and  luxury. My goal is to create playful yet elegant identity system that embodies my vision of the brand – a new perspective on Legendary Delights.

Fannie May Before and After.jpg
Moodboard and Visual Identity

Moodboard and Visual Identity

FM Logo Guidelines.jpg
FM Main Page.jpg
FM Int web Pages.jpg
FM Gold compLDelights.jpg
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